October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban ...

Here's a corporation you probably didn't expect to get embroiled in an environmental controversy — Lego, the beloved children's toy manufacturer, who're currently weathering a blistering ad campaign ...

Greenpeace’s long protest against Lego over its association with Shell seems like it’s finally paid off: Lego have announced that they do not intend to renew their agreement with the energy company ...

COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby Greenpeace saying the toymaker ...

Lego has released a statement confirming it will not renew its partnership deal with oil firm Shell, after a series of attacks from Greenpeace regarding Shell’s proposed plans to drill for oil in the ...

LEGO, whose toy building blocks are known for charming children’s constructions, will end its five-decade marketing ties with Royal Dutch Shell under pressure from Greenpeace, which says the oil ...

Greenpeace has made a shocking/touching/impactful/sad video about Lego's partnership with Shell and it's fair to say that it pretty much squashes any happiness that ...

Three months after an environmental campaign that has picked up traction throughout the online community, the toy company announced it would not renew its contract with the energy company. Here’s a ...

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should ...

One thing we can all agree on regarding Greenpeace: they’re consistent. Once they latch onto an issue, they go all in. In order to protest the LEGO company’s ongoing partnership with Shell (which the ...